Tag Archives: Canadian brand

Joe Fresh Spring 2013

11 Apr

If you are Canadian you are very familiar with Joe Fresh. If not, well you will probably not believe that the brand started selling in a supermarket.

When I moved to Toronto in 2007 I noticed street advertisement showing really cool yet simple clothes. At first it reminded me a bit of a more casual version of Banana Republic. “Joe”, I thought, “Doesn’t ring a bell”. Later that day as I was picking up groceries I realized that Joe lived in the grocery store.  I couldn’t believe my eyes: great designs, good quality and amazing prices.

Apparently, the brand was just released a year before (in 2006). Now, Joe Fresh has standalone stores in Canada and has entered the US market quite successfully, starting in New York.

If you have never heard of it, let me show you what you are missing:

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